Micro makes this sound small… But there’s nothing small about the BIG results you can achieve quickly!
Are you looking to improve a particular division of your business or capitalise on an upcoming event? Or, are you looking to test the marketplace with a small, quick cost effective web presence?
A microsite is an excellent way to showcase a specifically focused product or service within your market. This can also be known as ‘niche marketing’ and can benefit you in a number of ways:
- Provide a cost effective first step
- Help you build your online estate, enhance your market share
- Perfect way to increase or test new marketing activities with minimal risk
- Specific, highly targeted campaign delivery
- You can be up and running quickly and easily
By only focusing on one product or service, the content of the entire website is 100% optimised towards that product or service. This can make it easier for the microsite to achieve higher visibility in search engines for its niche area.
When used in conjunction with other marketing drives, such as PPC marketing campaigns, a microsite can be extremely effective in maximising a product or service’s exposure.
How Can a Microsite Generate More Business for You?
If you have a wide range of products or services, it can take a long time for your website to become optimised for all of them; the optimisation of your website becomes diluted because of the wide range of your commercial offer.
A microsite can overcome this by generating targeted visibility and direct traffic to the relevant pages within your main website.
What does Microsite Development Involve?
We focus on the following things in order to get you to the place where you want to be:
- Keyword research
- Competitor analysis
- Domain name registration
- Design and development according to your brand
- On-page SEO and SEO copywriting
- Search engine submission
- Analytics and metrics
This all leads to increased exposure, targeted traffic, SEO positions for your targeted keywords, and increased leads, ultimately giving you a quick and high return on investment.